Duolingo's cross-functional product roadmap drives results
Duolingo helps anyone learn a new language. Their product roadmap is a Notion database owned by a cross-functional team of engineers, designers, marketers, and salespeople.
A roadmap built to connect everyone
Duolingo’s product roadmap makes it easy to visualize how tasks are prioritized at a glance. Each task is its own Notion page where you can add any content you want — notes, sub-tasks, research, charts, documents, etc. — to get the job done.
Question-driven product development
Notion helps support Product Manager Justin Goff's philosophy of product management.
"We believe that problem-level prioritization drives more success over time than feature-level prioritization. We want to answer big, thorny questions that can have a major impact on the business," says Justin.
The team created a key questions database to capture these questions and stash all the notes, research, and tests relevant to finding an answer.
A better way to track experiments
The average product team is running many experiments at once. Duolingo uses a Kanban board to organize experiments by status and owner. That way everyone can see tests marching through phases of completion, and everyone knows who to ask about them.
A searchable record of decisions & knowledge
Justin uses all the information collected in Notion to compose a bi-weekly email update for the whole company.
This includes a few highlights — new feature launches, interesting experiment outcomes, new key questions — as well as metrics-based reporting on progress toward OKRs.
Past emails are archived in Notion, creating a searchable record of accruing knowledge.